Industry
Packaging for Cosmetics Brands
April 28, 2025·4 min read
How UAE cosmetics brands should structure primary and secondary packaging for shelf, e-commerce and gifting.
Cosmetics packaging works across three surfaces: primary (the container), secondary (the carton) and tertiary (the shipper). Each has different design rules.
Secondary cartons
Folding cartons in 300–400 gsm coated stock with foil and soft-touch lamination. Standard for lipsticks, foundations, serums.
Gift and launch boxes
For collections and launches, upgrade to rigid boxes or magnetic boxes with die-cut EVA inserts.
Retail bags
Coordinated printed paper bags or luxury shopping bags matching secondary color.
E-commerce
See our approach to subscription and PR kits.
Where UAE cosmetics brands sell
Sephora at Dubai Mall, Boots across Abu Dhabi, boutique retail in Sharjah. Serve all with one coordinated program — get in touch.